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Questions should be developed based upon existing and research-based standards in multiple-choice question development. Some of these standards are universal, and described in the question development guidebook. Other rules will depend upon the test construction theory driving the work. For example, identification of co-existing ideas about a single concept might be addressed through use of items with multiple response options ("choose all that apply" items). In classical test theory, items with multiple response options are generally discouraged as they are generally more difficult and troublesome to score. Partial credit item response theory models, on the other hand, can easily address scoring concerns related to this type of item.
You can find detailed instructions for question writing in the GCI Workbook (PDF viewer software required).